About Us

Our Story

James and Alex are a husband and wife team who began Synergy Flooring in 2017. James has been in the flooring industry for most of his life. He started uplifting and prepping floors, moved onto laying flooring and then became certified as a Carpet & Vinyl Installer. He later worked as a Sales & Project Manager and Architectural Specification Rep.

Alex is a qualified Chartered Accountant and worked as a Management Accountant and Finance Manager in the corporate world before taking a break to have their twins.

James’ extensive knowledge and skills in all aspects of the flooring industry along with his solid client relationships coupled with Alex’s financial experience provides a strong leadership combination for this family business.

Synergy Flooring has continued to improve, grow and develop on its delivery since its conception, with absolutely no plans to stop.

Our Team

James Alexander

James brings over 20 years of flooring knowledge to his role at Synergy including a carpet and vinyl trade certification and project management & sales experience. James’ in-depth technical knowledge allows him to manage all types of flooring installations and consult on the more technical aspects of product specification. James makes sure each project runs smoothly and is delivered on time and within budget. In his spare time, you’ll find James fishing with his kids or diving in the Hauraki Gulf.

Alex Ward

Alex thrives when organising the office and crunching the numbers. Her background as a Chartered Accountant in the corporate world has given her the skills to manage Synergy’s cash flow, budgeting and generate financial reports. Alex works 3 days a week in the office and spends the rest of her days with her young twins. When she has spare time, Alex loves doing yoga and baking.

James Redmond

Senior Sales & Project Manager

james.redmond@synergyflooring.co.nz 021 770 308

James brings a practical and positive can-do attitude to his clients with a real focus on design and fit for purpose products. With over 25 years in commercial interiors, James has great insight into design and creativity within modern work and learning spaces. “My background in the education market has taught me that commercial spaces require hard wearing, long lasting floor installations. At Synergy, we deliver on that”. James has been enjoying coaching his sons’ rugby & soccer teams, outside of work.

Eddie Dunn

Senior Sales & Project Manager

eddie.dunn@synergyflooring.co.nz 027 445 5526

Eddie has over 20 years in the flooring trade with a wealth of knowledge in laminates, hard-wood flooring, ceramics, moisture barrier systems and subfloor preparation. Having been a NZ representative for Rowing, Eddie brings passion, enthusiasm and drive to every project. He operates meticulously when finding solutions to tricky technical problems; making sure there are no hidden surprises

Matt Irvine

Matt has progressed from a flooring labourer through to warehouse and operational support and on to project management. He's developed a wealth of industry knowledge and has become a super savvy and efficient agent. Matt has a varied skill set that allows him to easily adapt in his diverse role. Matt also has mad skills on the touch field and is passionate about his league.

Dan Ryan

Estimator & Warehouse Manager


Dan is an integral part of the Synergy Flooring team as a Sales and Project Manager. Dan is highly motivated and proactive which drives his success in this busy role. In addition to a competitive Basketball career, Dan has worked with brands including Apple, Air New Zealand and Spark in administration, customer service and sales, later progressing into people management. "I believe in innovation and excellence and the ability to inspire, develop and support others. I am excited about joining the fine-tuned team here at Synergy as I believe I can nicely complement the company."

Jessica Thorne


jess.thorne@synergyflooring.co.nz 093200587

Jessica joined Synergy in 2020 as an estimator and administrator extraordinaire. She spent most of her career working in the education and construction industries and has brought with her a great skillset to the team. Jess is an avid rock-hound and enjoys going gem hunting. You can find Jess most days buzzing around the office assisting the team.

Chris Ibell

Chris joined the team in 2021 and has successfully filled the big shoes of Synergy Warehouse Manager. But that’s not all, Chris is an all-rounder in the office and on the road, assisting the whole sales team with their ongoing projects. Chris has come to Synergy from a flooring background with extensive experience in warehousing, beginning originally in Christchurch. In his time in the flooring industry, Chris has had daily contact and dealings with installers, project managers, sales reps and of course customers. Outside of work Chris is a proud father, “If the suns out my son and I are probably at the beach, kicking a football or shooting some hoops”.

The Installers

Our carefully selected installers are an important part of our process. We use only the best, certified tradesmen that bring passion and precision to every project. Our team are highly skilled at their craft and regularly trained in best practice and health and safety.

Our Clients

Bring in the best - our clients manage some of New Zealand’s leading commercial facilities ranging from education, health and aged care, offices, hospitality and government buildings.

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